Why Get a Coach?

You want better performance. It is likely getting harder and harder to squeeze out of your training. Every step and stroke, every mile and every lap, and even everything you eat matters. There are no free passes and there’s no easy button. Great performances are the result of thousands of decisions – big and little ones – hundreds and hundreds of training hours, and lots of blood sweat and tears. You need to get it right to maximize your time and energy invested.

It is well established that the best way to achieve that is with expert guidance. You need to train better, but how? Training better means training correctly, and training with a plan. Training is very highly individualized. An experienced and expert level Coach can adeptly apply the principles of training, nutrition and recovery to your unique needs and capabilities. Set the bar high with your Coach.

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Don’t take our word for it…see what others say!

I just had my best race ever and feel great, after a difficult year of underperforming, thanks to Bill. I signed up with Bill 6 months ago, because my wife had been so happy with his coaching. I’ve got years of ultra-endurance under my belt, and had a major base due to one unexpected Ironman cancellation and DNF’ing Ironman Coeur d’Alene due to the heat. However, what I hadn’t had in years was a season where it all came together, without injury and with the confidence that I could exceed my already high goals. Bill got me there, to first place in my AG, with fewer weekly hours but a good mix of challenging workouts and recovery….and most importantly the key confidence building and breakthrough race-simulation workouts, when we needed them.

Harper VanSteenhouse- Oct, 2014

Words can’t describe how important Bill has been in my triathlon journey. I started the past season with no triathlon experience at all. In fact, when I started working with Bill I had no swim experience. I struggled to swim the length of the pool. Bill wasn’t fazed by my lack of swimming ability. He told me all he needed from me was commitment, consistency, and discipline. He was right. I committed to the process, and under his coaching, I improved dramatically. I went from just wanting to complete one sprint-triathlon to racing 3 times during this past season. I got progressively better in each race. In less than a year’s time, I progressed from barely being able to swim, to finishing in the top 20% in the swim split of my last race.

Before each race Bill took the time to develop a specific race plan including strategy, pacing goals, etc., which we reviewed together. While racing, I felt very prepared. I was able to trust my fitness and push myself to the limit of my capabilities Bill’s coaching leads to results. At my last race of the year, I finished 6^th out of 39 in my age group (40-44 male) and 43 out of 446 males overall in the sprint distance, Mission Bay Triathlon, a very competitive race. I was very proud of this accomplishment in my first season.

I’ve fully embraced the sport of triathlon and I’m excited to compete next year, including my first Ironman 70.3. Bill’s coaching strikes the right balance of intensity (and volume), while meeting you where you are at in your triathlon journey. Like any good coach, he will hold you accountable and expect you to do the workouts. But he is also very personable, understanding, and easy to work with. We all have responsibilities outside of triathlon, and Bill realizes this and works with his athletes to design a training plan tailored to them. Bill emphasizes building a strong foundation by teaching you the proper technique and fundamentals. He truly loves the sport and cares about his athletes, which shows when you work with him.

It doesn’t matter if you are brand new to triathlon and preparing for your first race or if you are an experienced triathlete, Bill will help you reach the next level in your progression. His coaching steepened my learning curve, saving me valuable time, leading directly to faster results. I’m thankful to have found Bill, and I look forward to continuing to work with him for many years into the future. I highly recommend his coaching services.

-Rob Souza, Nov, 2024.

Rob Souza

Training with Coach Bill was one of the best decisions I made as a new, aspiring triathlete looking to take my performance to the next level. After interviewing several coaches, I was immediately drawn to Bill’s clear, encouraging communication style—and I couldn’t be happier that I chose to work with him.

Over the course of two months, Bill created a weekly training program using consistent workouts on Training Peaks, regular phone check-ins, a personalized swim session, and an open water group workshop. What I deeply appreciated about his coaching style is that he was always open to answering all of my questions so that I could strengthen my training philosophy and better understand my body’s needs.

With his coaching, I set ambitious goals: first, to beat my previous race time, and second, a stretch goal to place in the top 20 women. I surpassed both [at my Olympic distance race in Orange County]—finishing as the top woman in my age group and 8th overall! These results were far beyond what I could have achieved on my own. Bill showed personal investment and interest in my success, offering encouragement through texts and calls, and thoughtful debriefs.

If you’re looking to elevate your training and work with a coach who balances results-driven coaching with personal connection, I can’t recommend Bill enough. I encourage anyone reading this testimony to partner with him and put in the work to crush your triathlon goals.

Michelle Park Senyard- December, 2024